Organic vegetable protein is a type of plant-based protein that is derived from organic sources, such as soy, pea, hemp, rice, and others. Organic vegetable protein is gaining popularity among consumers who are looking for healthy, sustainable, and ethical alternatives to animal-based protein. According to a report by Transparency Market Research, the global organic vegetable protein market is expected to reach US$ 22.7 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.7% from 2021 to 2031.
Drivers of the Market
One of the main drivers of the organic vegetable protein market is the increasing trend of veganism and vegetarianism, which is motivated by various factors such as health, environment, animal welfare, and personal beliefs. According to a study by the European Vegetarian Union, the vegan population in Europe contributes to more than 6% of the European population. Moreover, according to The Vegan Society, the vegan population in the UK raised above 600,000 in 2019, an increase of 300% compared to the vegan population in 2014. These consumers are demanding more plant-based food and beverages that can provide them with adequate protein intake and other nutrients.
Another driver of the organic vegetable protein market is the innovation and development of plant-based protein products that can offer better taste, texture, functionality, and nutritional value. Manufacturers such as Archer Daniels Midland Company (US), DuPont (US), Roquette Frères (France), Kerry Group (Ireland), Ingredion (US), Beyond Meat (US), and Tyson Foods (US) have been focusing on creating plant-based protein products that can mimic the sensory attributes of animal-based products, such as meat alternatives, dairy alternatives, and protein beverages. These products are also designed to meet the specific needs of different consumer segments, such as athletes, women, seniors, and weight-conscious individuals.
Key Products in the Market
Some of the key products in the organic vegetable protein market are:
- Soy protein: Soy protein is one of the most widely used plant-based proteins, as it has a high protein content, a complete amino acid profile, and various health benefits. Soy protein can be found in different forms, such as isolates, concentrates, and textured. Soy protein can be used to make meat alternatives, dairy alternatives, baked goods, snacks, and nutritional supplements.
- Pea protein: Pea protein is another popular plant-based protein that is derived from yellow peas. Pea protein has a high protein content, a good amino acid profile, and a neutral taste. Pea protein can be used to make meat alternatives, dairy alternatives, beverages, bars, and supplements.
- Hemp protein: Hemp protein is a plant-based protein that is derived from hemp seeds. Hemp protein has a high protein content, a complete amino acid profile, and a rich source of omega-3 fatty acids. Hemp protein can be used to make beverages, bars, baked goods, and supplements.
- Rice protein: Rice protein is a plant-based protein that is derived from brown rice. Rice protein has a high protein content, a good amino acid profile, and a hypoallergenic nature. Rice protein can be used to make beverages, bars, baked goods, and supplements.
Challenges and Opportunities
The organic vegetable protein market is expected to witness significant growth opportunities in the coming years due to the rising consumer awareness and preference for plant-based foods. However, some challenges that may hamper the market growth are the high cost of organic production and certification, the allergies associated with some plant-based proteins such as soy and wheat, and the regulatory uncertainties regarding the labeling and marketing of plant-based products. Therefore, it is important for manufacturers and retailers to address these challenges and leverage the potential of organic vegetable protein products to cater to the diverse needs and preferences of consumers.